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Fashion guru Hari Anand, who used kasavu to blend tradition and modernity on the second day, quips: “Last year, the fashion week was for three days, this year it is four days and next year hopefully we can expect seven days of the event.” He agrees that a lot needs to change in Kerala before it can catch up with the other hot spots of fashion.

Supermodel-turned-actor Rajeev Pillai is a bitter critic of the fashion week that is being hosted in Kerala and calls it “an inflated balloon”. “Hype is being created in the name of fashion week and the organisers are making money and spoiling the name of our State by attaching an international tag to it,” he says.

“The title is Kochi International Fashion Week, so where are the international buyers? There is not even a single buyer for this event. If the front row at the event is occupied by the celebrities the next three rows should be occupied by buyers but this is not happening here. A certain international designer who has been flown in is just a beginner in this field; Kochi International Fashion Week is just making a mockery of fashion,” he claims.

Supporters of the fashion week, on the other hand, point out that it takes time for any movement to grow in size and stature.