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Recently, Victoria Beckham featured on the cover of an international fashion magazine in a ribcage-baring photo. Talking about the 37-year-old who was spotted at an eatery last month, an onlooker stated, “All I saw her eat was arugula – not even any salad dressing!” Supermodel Kate Moss caused outrage in 2009 by proclaiming “nothing tastes as good as skinny feels”, but the death of models like Luisel Ramos and Ana Carolina Reston due to anorexia led several people in the fashion world to embrace and promote a healthier way of living.

Considering there are professional demands, there’s no doubt models deal with serious pressures of being ultrathin. With Israel being the torchbearer, will we see other countries follow the trend to set a hard and fast rule that encourages a healthy lifestyle? Is there such pressure in India, a country that proudly celebrates curves? Speaking to people from the blue book of the Indian fashion industry, we received varied reactions.Runway choreographer Lubna Adam says, “Personally, I haven’t seen one model in India who is anorexic, eats less or throws up her food in order to be thin. In fact, I’ve seen clients shocked to see models have a whole meal just before or after a show. The mantra in India is to have a fit, lean body.”

But surely there’s no harm in putting down preventive guidelines to avoid being influenced negatively? Lubna states, “I’ve seen designers reject extremely lean models as the Indian market caters to clothes that fit the Indian body type. The beauty of an Indian woman lies in her curves; here there’s no preference for skinny models.”