Archive for the ‘U.S.’ Category

CALLING ALL CURVES: Curvy Kate Lingerie Launches in America with National Model Search; Renowned Bra and Style Guru Enlisted to Educate, Motivate and Inspire Women.

Award-winning, fuller-bust British lingerie brand Curvy Kate is celebrating its U.S. debut with Star in a Bra, a model search of impressive proportions that is open to all confident and naturally curvaceous women who are D plus cup size. The winner has the opportunity to receive an exclusive one-year international modeling contract with Curvy Kate, and become the U.S. face and body of the brand, fronting a marketing campaign that includes website, video and print components.

“The average American breast size is now a 36DD, and the average dress size is a 14 or larger, but many fashion brands still choose a model that is, on average, 23 percent lighter than the typical woman,” said Steve Hudson, Curvy Kate managing director. “We use our real customers as models because beauty comes in all sizes, and women need to see how fabulous a shapely figure can look in well-made lingerie created just for them.”

Star in a Bra has already taken place five times in the U.K., becoming a widely anticipated event garnering thousands of entries, and has since launched in Australia, and now for the first time, America. Curvy Kate uses only amateur models found through Star in a Bra, and have signed a diverse set of women with dress sizes from 8 – 16, and cup sizes from E – J.