Models Russian

Jene Luciani, nationally renowned bra fit and style expert, TV personality and author of The Bra Book: The Fashion Formula to Finding the Perfect Bra, has been enlisted to help launch Star in a Bra. She will provide expert advice, fashion styling tips and tricks, and behind the scenes content to fans during the search, as well as mentor the top 10 finalists when they are flown to New York for a professional photo shoot.

“I’ve dedicated my life to educating women on the importance of finding the right bra, and fuller-busted women face an even greater challenge because there aren’t enough brands like Curvy Kate who are offering bras for them,” said Luciani. “I’m thrilled to be a part of Star in a Bra because it’s about real women with real curves who need to be represented more. As a fuller-busted woman myself, I’m constantly looking for new ways to help women of all shapes and sizes look and feel great, and I can’t wait to share my insider advice.”

Previous winners have found international stardom including 2011 U.K. winner, 31-year-old Lizzie Haines, who went on to win Plus Size Model of the Year at the Plus Size Awards. “I entered Star in a Bra to prove I could, and then against all my expectations, I won,” said Haines. “The search is a fun, enthused and eclectic event celebrating life, diversity and passion. It’s so much more than underwear, it has changed my life.”

Star in a Bra was born out of necessity when Curvy Kate launched in the U.K. in 2009, and company executives couldn’t find a professional model that wore the product well and also fit the “flirty, fabulous, full-busted” brand image. The U.K. winner from 2009, Lauren Colfer, is still signed to the brand, saying, “I entered the search by taking pictures of myself in my bathroom mirror. I sent them to Curvy Kate, and here I am now. If you’ve got it, flaunt it! It’s great seeing curvier girls in the fashion industry to relate to.”

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