Fly Her to the Moon: And let her wish upon the stars. She could be as wrinkle-free on Jupiter or Mars. Dorothy Haizlip, owner of Haizlip’s Pharmacy, 7801 Broadway, ran a woman-to-woman ad in the Review, promising to rid milady’s chops of pesky lines and dryness.
“Tiny unnatural lines are robbing you of your true beauty,” wrote Haizlip. “Polyderm by Prince Matchabelli can be the answer. This wonderful new face cream developed by chemists and doctors for women with dry, lined skin takes but seconds to apply at bedtime. Please stop by tomorrow and let me tell you more about Polyderm. $2 and $3.50 plus tax.”
The real Prince Matchabelli was once the Russian ambassador to Italy. He and his wife, Princess Norina Matchabelli, fled to the U.S. after the Russian Revolution and launched a perfume and cosmetic line in New York. It was later sold to Saul Ganz, then to Vicks Chemical, then to Chesebrough-Ponds, then to Unilever, then to Parfums de Coeurs.
Today, Matchabelli perfume bottles sell on eBay for $10 to $300, while Polyderm is the name of a wound dressing used on battlefields and in emergency rooms.